PANASONIC

JAPAN FEATURE

Panasonic’s Personal Care team brought some of our team to Japan to capture content that would show the US market just how deeply Panasonic is woven into everyday life overseas.

In Japan, Panasonic is everywhere. You see it in transit stations, storefronts, stadiums, even on random street corners. Our job was to document that presence in a social-first way and translate it into TikTok content that felt both eye-opening and authentic. The result was a series of videos that gave US audiences a new perspective on Panasonic and highlighted the brand’s global impact.